Challenge

Ryder approached BCKYRD with the need to create assets for a new product launch - COOP, a fleet rideshare program based in Atlanta. They needed a series of content that could live across social and websites to effectively communicate the value proposition, show features, and target new audiences.

Approach

We looked to other popular ride share programs, like Lyft and Uber, for inspiration. These platforms use simplified and visually appealing design that makes their content easy to consume and understand across all audiences. Since this was a product launch, our content had to build awareness, education, and an army of advocate.

Moodboard

Solution

Our designers created assets that would span promotional and evergreen campaigns. Our motion graphics showed the process of hailing trucks, app features, and the mutual way of using the platform - to either rent out your truck or rent a truck from someone else.